UX Case Study
Creating a Recruitment Service to Cut Hiring Time by 30%
Role
Product Designer
Domain
B2C
Contribution
I was responsible for user research, creating personas, designing user flows, information architecture, user stories, UI design, wireframes, and prototypes.
Problem Statement
The goal was to create an integrated service where recruiters could efficiently find employees and candidates could easily access relevant job opportunities. The platform also aimed to address:
The inefficiency of offline recruitment processes.
The challenge of hiring large numbers of candidates quickly.
A lack of analytics tools to aid decision-making.
Key Objectives:
Transition recruitment workflows to an online platform.
Automate the candidate screening process with a recommendation system.
Introduce analytics to streamline recruitment decision-making.
Users & Research
The primary users were recruiters seeking to hire candidates, often in high volumes, and job seekers looking for new opportunities.
User Personas
We created detailed personas based on interviews with five recruiters who had experience using the previous solution. This process helped identify key pain points, goals, and expectations.
Pain Points & Solutions
Slow recruitment process: Introduced online interviewing to replace offline processes.
Difficulty managing high-volume hiring: Implemented a talent pool and a recommendation system with match scores.
Manual application review: Automated match scoring based on candidate data.
Lack of analytics: Added decision-support tools within the platform.
Ideation & Prototyping
Ideation
Using insights from user research, I brainstormed solutions to address the identified pain points. One key idea was introducing a match scoring system based on candidate experience, skills, and availability. Recruiters could set a minimum score threshold for applications, allowing the platform to recommend suitable candidates automatically.
Prototyping
Prototypes were created in Figma, starting with low-fidelity wireframes. These prototypes were tested and refined through feedback sessions with users and stakeholders.
Usability Testing
I collaborated with a UX writer to craft clear, user-friendly copy for the interface, FAQs, and tutorials. My role included reviewing all content to ensure consistency and alignment with project goals.
Final Design
Key Features:
Recruitment Process: A seamless application process with match scoring.
Talent Pool: A centralised hub for managing and recommending candidates.
Analytics Integration: Tools for tracking and improving recruitment performance.
Responsive Design: A mobile-friendly version to complement the desktop experience.
Design System
We applied the existing design system, ensuring consistency across all services within the platform.
Implementation
To ensure smooth development, I maintained a screen inventory table to track approvals and readiness for handoff. I collaborated with developers to address technical challenges and resolved design issues during the development process.
Analytics & UX Audit
Analytics:
Using Hotjar, we monitored user behaviour, identified bugs, and created Jira tasks for fixes.
UX Audit:
Regular audits were conducted to ensure the quality of design and implementation.
Outcomes & Results
Efficiency: Hiring time reduced by 30% within the first month of launch.
Engagement: 1,496 new user profiles created in the first month.
User Education: A series of articles and FAQs increased user engagement and satisfaction.
Reflection & Learnings
Achievements:
This project demonstrated the impact of user-centric design and iterative testing in solving complex challenges.
Learnings:
Future improvements could focus on:
Enhancing accessibility for diverse user needs.
Incorporating quantitative methods alongside qualitative research.
Further refining analytics tools for greater insights.
This project was a valuable learning experience in balancing user needs and business goals, ultimately delivering a service that significantly improved recruitment workflows.
