Role
UI Designer, Interaction Designer
Contribution
On the project, I was responsible for the visual design and its animation.
Project Overview
The goal of this project was to design an intuitive and visually appealing e-commerce website for a company specializing in nail dip powder.
The client aimed to increase their online presence and boost sales through an engaging digital platform. As the designer, I was tasked with creating a user-friendly layout that appeals to beauty enthusiasts of all ages.
Key pain points and solutions:
A clean and modern design with an emphasis on high-quality product images and videos.
Easy navigation to ensure a smooth shopping experience for users.
Integration of secure payment gateways.
Mobile responsiveness to cater to users shopping on various devices.
Content Creation
As a designer, I worked with content creators, photographers and video cameramen to create unique visual materials to be used on the site. For each product category, a photo shoot was organised and a video was shot to match the shades and colours of the specific collection.
An initial mind-map with a plan to work on the project.
The result of a photo shoot
Design Implementation
I started the visual design by looking for a design solution that would evoke the necessary emotion in the user and deliver the message that the brand wanted to bring through the visual language.
Initial visual design concepts
Using Figma, I designed the UI of the site, focusing on a color palette that reflects the brand's identity while ensuring good contrast and readability. The design incorporated clean lines and a minimalist aesthetic to highlight the products.
List of products
Interface Animation
After the design was ready and approved I proceeded to the animation of the interface using those materials that were filmed by videographers. For this, I used Adobe After Effects and Adobe Media Encoder.
Result of animation of the main page of the site with all presented product collections
Results and Impact
Customer feedback has been overwhelmingly positive, highlighting the ease of use and aesthetic appeal. The website successfully delivers a seamless shopping experience that aligns with the luxurious and modern vibe of the brand.